About NeuralPay
Shopping is moving into AI assistants. In the US, agents already complete purchases; in Europe and Asia, that capability hasn't arrived yet. NeuralPay exists so that when it does, merchants here are ready on day one — not scrambling on day ninety.
The problem we chose is deliberately narrow. When an AI agent tries to buy from an online store today, the store's own defences turn it away — the checkout can't tell a paying assistant from a hostile bot. Solving that means speaking the new agent protocols, verifying identities cryptographically, and plugging into thousands of stores without breaking what already works.
That's a payments-infrastructure problem, and it's the kind we know. NeuralPay comes out of Zahlo, a European B2B payments company — we've spent years in the unglamorous plumbing of merchant onboarding, payment-provider integrations and EU payment regulation. AI agents buying things is the first time in a decade that plumbing gets redrawn. We intend to be the ones drawing it for Europe and Asia.
The goal is unambiguous: become the default way merchants across Europe and Asia sell to AI agents. Default, as in boring — the thing you install without thinking about it, that works, that never surprises you.
What we hold ourselves to
- 01
The merchant keeps everything
Their platform, their payment provider, their customer relationship, their money. Infrastructure that demands you replace what works isn't infrastructure — it's a hostage situation.
- 02
We never touch the money
Payments flow through the merchant's own payment provider, end to end. It keeps our incentives clean and the merchant's regulatory position unchanged.
- 03
No numbers we can't defend
AI shopping attracts wild forecasts. We don't publish projections dressed as facts — if you see a claim on this site, it's verifiable.
- 04
Succeed only when merchants do
1% of agent-completed sales is our entire business model. If the channel doesn't pay merchants, it doesn't pay us. That's on purpose.
We're small, early, and honest about both.
If that sounds like the stage you like joining — as a merchant or a partner — we'd like to meet you.
Start selling to AI agents
Sign up now and help shape what the default becomes.